About Gez McGuire
Twenty years in.Still curious.
I've spent more than two decades in digital marketing — building campaigns, running an agency and judging the industry's best work. The more I've seen, the more convinced I am that we focus on the wrong end of the problem.
The story
We've become extraordinarily sophisticated at what happens after demand becomes visible.
We optimise targeting. Test creative. Analyse clicks. Feed more data into algorithms. And now AI is making much of that execution faster, cheaper and increasingly automated.
But there's a question that sits before all of it: why did that person want to act in the first place? That question led me to develop Demand Architecture™ — a way of looking beyond the visible signals of demand to understand what created them.
Today I split my time between keynote speaking, running the Demand Architecture™ Masterclass, advising business owners on strategy and AI readiness, judging international marketing awards — and running the businesses I founded: QuoteFlo, which helps businesses turn more of their enquiries into customers, and MCG Digital Media, an award-winning digital marketing agency. I'm based in Birmingham, UK.
Connect on LinkedInAlong the way
The journey.
2005
MCG Digital Media
Founded what became an award-winning digital marketing agency, delivering results for a selective base of clients.
2016
Google Premier Partner
Recognised among Google's top-performing partners for search and advertising.
2020
AI strategy
Artificial Intelligence: Business Strategies and Applications, Emeritus.
2021
UK Agency Awards Winner
Award-winning work, plus Thinkbox TV Masters accreditation.
2024
GET AI READY
Helping agencies and business owners become genuinely AI ready.
Now
Demand Architecture™
A framework that moves marketing upstream — to why people buy.
New
QuoteFlo
Founded QuoteFlo, an intelligent conversion platform that turns enquiries into qualified opportunities and booked appointments.
How I work
The McGuire way.
Start upstream.
Before the search, the click or the sale, something changed for the customer. That's where the work begins.
Straight answers.
If you don't need it, I won't sell it. If there's a simpler route, I'll tell you.
Humans + AI.
Let technology do what it does best, so people can do the thinking only people can do.
Your move
Enough about me.
What are you trying to make happen?
You don't need a brief or the right terminology. Tell me where you want to get to — a keynote, a masterclass, a strategy problem — and we'll work out whether there's a better way forward.
Book a callNo pitch decks. No hard sell. Just a conversation.